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Just because something is AI doesn’t mean it’s automatically good, and not all creative software needs this tech. While there are some cases in which AI is useful in creative software, here are some top considerations before jumping on board with every new AI feature that an app introduces.
1Not Everything Needs to Be Copied
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One of the things that bothers me about AI right now is that every company seems to be copying one another. We’ve seen this before, especially on social media; everyone shifted to short-form videos to keep up with TikTok. I’ve already spoken aboutwhy social media platforms should stick to doing one thing well, and the same thing applies to AI.
I think any company that changes its game only because a competitor has done it, has automatically lost. Similarly, if you only copy someone else’s standout features as a side idea, the best you can hope for is finishing second. I get that AI is trendy with stakeholders and investors, but businesses would probably make more money—and satisfy more customers—if they were more original.
2AI Is Simply a Tool
Because AI is a tool, it’s sometimes necessary and sometimes pointless. If a piece of creative software benefits significantly from the introduction of a new AI feature, that’s fantastic, and I encourage businesses to release that feature. But at the same time, adding things for the sake of adding them will do nothing other than irritate your most frequent users.
I have personally become a bit tired of seeing every app brag about its latest AI release, even though the feature being launched is—in my opinion—not particularly useful. I would still recommend learning how to use AI tothrive in an AI-dominated workplace, but it should only be an addition to human input.
3AI Isn’t the Solution to Everything
Another thing I’ve noticed over the past few years is people hail AI as the solution to every problem. But once again, AI is simply a neutral tool that should be used when it makes sense and left when it doesn’t.
I would definitely recommend using AI in some forms of media editing, such as synchronizing voices with clips in your video editing software. However, I encourage you to use every tool—whether it’s AI or not—as and when you need it. And for businesses, I’d suggest thinking about where it really makes sense to launch a new tool.
4Too Many Features Make Interfaces Look Clunky
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I find it much easier to use apps with streamlined interfaces that have all the stuff you need but not much else. Having too many features will inevitably make an app look clunky and perform worse.
Again, it’s fine to add new features when they make sense, but they should not be at the expense of the user experience. If apps start becoming more difficult to use, especially for the sake of tools that most people don’t want and won’t use, things become problematic.
AI definitely has its place in the creative industries, but unlike many, I actually don’t think it’ll make people’s jobs obsolete. Instead, I see AI as a potential force for good when used appropriately. However, many newly-released AI features can be gimmicky rather than useful. I’m not calling for companies to stop implementing AI, just to reconsider if it’s really necessary.
