Google shines a spotlight on security with new Protected by Android branding
Google may not be as slick as Apple when it comes to peddling security with its operating system but it has been working hard on upping its game. With the presence of features like Privacy Dashboard, status bar indicators that notify of apps using sensitive hardware, and the ability to share the approximate location over the precise one, there’s no doubt that the latest version of Android is bustling with security — so it would make sense to market it that way. And that’s where a new branding comes in, with the goal of reminding you to rest easy on privacy if you own an Android.
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We do expect to see more of that new “Protected by Android” branding along with that green shield logo to pop up across the OS and elsewhere from here on out.
The video concludes by splashing the screen with a vanity URL that ultimately redirects users tothe Safety section of the Android websitewhere features teased in the video are explained in a little more detail.
All of this is a part of Google’s latest efforts to let you know how focused it is (forget Apple) on privacy and security. If you want substantive proof, we think thatautomatic permission revocation from Android 11is a terrific example. And if you aren’t convinced by that, Android 13 will make it easier to understand and control your settings with acombined security and privacy menu.
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