There are several aspects of YouTube that content creators need to know the ins and outs of to be successful. Of course, creating captivating videos and SEO-friendly descriptions is a part of the job, but what about the other features of a channel?
The About page may not seem very relevant when many people spend their time scrolling and watching videos on YouTube, but it has a place on the channel and benefits for a YouTuber.
Keep reading to learn why a YouTube channel’s About page is important and how to create a strong description.
What Is a YouTube Channel’s About Page For?
Photo from pexels; no attribution
https://www.pexels.com/photo/browsing-youtube-5077064/
When youbecome a YouTuber, there are a fewthings you need to consider when starting your channel—your About page is one of them. A YouTube channel’s About page is essentially the author’s bio.
As a YouTuber, it’s vital that you develop a connection with your audience, and the About page is one of the places to do it.
How to Write a Strong About Page Description
https://www.pexels.com/photo/woman-in-gray-jacket-sitting-beside-desk-2682452/
Writing an About page description requires more than just saying hello and welcome. There are several components that you need to add to make sure that you not only establish a relationship with your following but also have your channel show up in search results.
Naturally Add Keywords for SEO
SEO is a necessary component tohelp viewers find your YouTube channelby using proper hashtags, tags, and keywords.
In terms of your About page, using keywords is one of the best ways to get your video into the algorithm on YouTube. If you want people who like watching YouTubers living off-grid in a camper to find your channel, you should use keywords that they would use to look up content.
Screenshot by Sam Wolfe; no attribution
In the About page above, YouTuber Sam is using “traveling solo”, “Scamp”, “travel trailer”, and “off-grid” as her keywords to help push her channel toward viewers who enjoy that sort of content.
To know which keywords to use, just think about what your potential viewers are searching for and naturally place them within the description.
Stay Relatable, Yet Professional
One of the easiest ways to connect with your viewers is to be relatable. This doesn’t mean you have to figure out who your audience is and try to convince them you have similar qualities. The best way to be relatable is to be authentic and true to yourself. People like someone who is honest—an honest person in their bio translates to an honest person in their videos.
Try to be causally professional—avoid using jargon and overly formal language. You want to come across as someone who is skilled in your topic without being awkward.
Write an Attention-Grabbing Introduction
You’ve heard it before—first impressions are important. And what is an introduction other than a first impression?
You’ll want to write something that grabs your audience’s attention, but it doesn’t have to be anything over-the-top. Sometimes a witty comment is a good start. Sometimes a simple “hi” followed by your name works as well.
ChatGPT can be a great resource for content creators—if you find you’re having difficulty coming up with the words to grab your audience’s attention, see what AI can come up with.
Write an Informative Channel Description
On the About page, you can’t visually show your content, but you can use inviting, descriptive language.
Describing your channel means you’re letting your viewers knowyour content’s niche. You can use a story to explain how you got to the point of creating your channel. You can reveal any obstacles you’ve had to overcome. Or you can simply state what you do.
The goal, though, is to have your audience engaged with what your channel is about. Think back to being relatable—your audience needs to know what they’re in for if they watch your videos.
Identify Your Target Audience
Without a doubt, you need an audience to succeed on YouTube. It’s advantageous to know what kind of people are going to be watching your videos and try to connect with them a bit.
YouTuber Adrienne, from Yoga With Adrienne, clearly states that she welcomes everyone. However, sometimes people can be a bit nervous about trying something new, so she makes a point to address the newbies. Every statement is not only useful but there’s a positive note to it as well—which her audience most definitely appreciates.
Explain What You Bring to the Table
There could be other resources you give to your viewers they may not catch while watching one of your videos. The About page is a good place to display them.
For example, YouTuber Elsa Rhae explains that she and her husband, Barron, have other experiences beyond living off-grid and building their home themselves. Barron has a podcast that dives deeper into their experiences, Elsa sells stickers on her website, and they’ve written an article with Apple about their creative workflow.
It’s important to let your community know that you’re more than a form of entertainment if you have other things to offer them.
Recognize Your Success
If your channel is about a specific skill and you’ve won awards or have a business doing the trade, the About page is a good place to mention it. Followers appreciate when a YouTuber has experience in their niche because they’ll feel like they’re getting accurate information from an expert.
Keep in mind that you don’t have to have certifications and another side hustle to be a pro at what you do. Confidence is key.
State a Call to Action
A call to action is a YouTuber’s bread and butter. You’ll find them in videos as a verbal action and a graphic button. You’ll also find them in video descriptions. So, why not put one on your About page?
The Importance of the Details and Links Sections
The Details section allows you to put your email for business inquiries. This means that if a company wants to work with you, it will know to look here first for your information.
It will also transfer as an icon to the banner on your channel’s page, so your audience doesn’t have to go searching too far for it.
Keep Your About Page Updated
verify to always keep your information updated on your About page. If your channel’s niche changes or your situation alters, your followers will want to know.
Even if it’s just changing how many years you’ve been doing something or if you’ve added another dog to your YouTube family, add these changes to your About page.
Give Your YouTube Channel the Most Enticing About Page Ever
As a YouTuber, you are constantly considering ways to work with the algorithm to improve your channel. In the end, you want all the hard work you put into your brand to succeed. Having a well-rounded About page for your channel can help get you there.
Try using the above methods to get your About page working for you and your channel.
