How Twitter’s Product Drops Feature Makes Shopping Easier
Have you ever made a mental note to buy new products when they become available, only to find that those items are sold out? It’s a scenario we all know too well, especially when it comes to major brands.Twitter is offering a solution to that problem. The social media platform has launched Product Drops, a feature that allows you to be one of the first people to shop new drops from your favorite brands.So, how does it work? Keep reading to learn more about Twitter’s Product Drops and how this feature makes online shopping easier.
Twitter Rolls Out Its Product Drops Feature
Twitter has launched Product Drops, a feature that puts you first in line to shop new releases from big brands. The feature was announced in aTwitter blog poston June 8, 2022. As stated in the post:
People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support. We’re excited to change that and introduce new shopping features that empower shoppers to stay on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments. Meet Product Drops – the newest member of the Twitter Shopping family.
In launching Product Drops, Twitter has partnered with a few household brands, including Dior, Fossil, The Home Depot, LEGO, Jeff Staple, and Union Los Angeles. The feature helps you keep up with the latest product releases from the brands you love, which is especially helpful sinceTwitter switched back to an algorithmic feedin March 2022.
Twitter’s algorithmic feed shows you what the platform thinks you want to see, which means you might miss the latest Tweets. If you prefer a chronological feed, follow ourguide to disabling algorithmic feeds on Twitter and other platforms. At the time of writing, Twitter Drops are only available to English users in the United States using iOS devices.
Twitter’s Product Drops feature helps to spread awareness about upcoming launches and position you to be able to buy new products before they sell out. Here’s how:
1. View Product Details Before Launch
When you see a product you like on social media, you probably look up the details of that item—for example, its price—on the brand’s website. But that often entails switching from the social media app to your browser, which can be a hassle. Product Drops simplify that process by providing you with the information you need in one Twitter post.
Apart from general product details, the post includes the date and time the product will be released, how much it will cost, and the link you can use to shop it when it drops. The drop page also includes an official hashtag, which you can click on to see what other people are saying about the upcoming drop and join in on the conversation.
2. Set a Reminder to Shop
If you decide you want to buy the product when it drops, you can tap theRemind mebutton to receive alerts in the Twitter app. Below the button, you can view how many people have set reminders for the same drop. This will help you gauge the demand for the product.
Twitter sends you two notifications on the day of the drop—one notification 15 minutes before, so it’s possible to camp on the website if you have time, and a second one when the product is released. You can buy the item on the brand’s website by tapping theShop on websitebutton on the drop post.
Stay Informed About New Product Drops on Twitter
The idea behind Twitter’s Product Drops is to give you first dibs on high-demand products. It also simplifies the decision-making process by giving you all the information you need beforehand in one place.
If you want to get the most out of Twitter Drops, ensure you follow all your favorite brands on Twitter to avoid having to keep checking their pages for new drops. You can also follow@TwitterBusinessfor announcements about product drops from brands you don’t follow.
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